13 Mar 2013
These pastes are being promoted primarily on the basis of cosmetic benefit. The market for these pastes is likely to continue to rise due to the increased retention of natural teeth by the middle aged and elderly, since enamel tends to lose its whiteness with age. Some whitening toothpastes use fluoride and an enzyme system.
Whitening toothpastes are not to be confused with hydrogen (or carbamide) peroxide whitening systems that may be accessed only through a dental practitioner. EU directives arising from The European Communities (Cosmetic Products) prohibit the direct sale to consumers of tooth whitening or oral hygiene products containing or releasing more than 0.1% hydrogen peroxide.
As of 31 October 2012, oral products with a concentration of more than 0.1% and up to 6.0% hydrogen peroxide present or released may be made available to consumers with the restrictions that such products may only be accessed through a dental practitioner, that the first application of each cycle of use is by the dental practitioner and that the consumer is over 18 years of age.
There are different types of toothpaste and you are probably most familiar with whitening toothpaste , other toothpastes include natural toothpastes, toothpaste for sensitive teeth and toothpastes for smokers also. For more information on these toothpastes please click here.